Your Growth Partner

A strategic heart, a creative mind – and one pair of hands that gets things done.

Discover My Story

Hi there!

I’m Tiina – the person behind Lovesome. The mover, shaker, value maker packed with a creative marketing mind, strategic leadership, and executional expertise designed to help businesses like yours achieve scalable growth.

Why work together?

  • Proven track record in driving growth through strategic marketing
  • Hands-on marketing to get the job done for your business
  • Experience across multiple industries and business models
  • Flexible collaboration model tailored to your needs
  • Encouraging approach that empowers your internal team

I’m always delivering more than just myself: “We” reflects my processes, methods, clients, collaborators, and my network — even my mindset.

a lovesome journey

Born to be Lovesome

I’m a Senior Marketing Strategist with 15+ years of experience helping brands grow with clarity, confidence, and soul.

While Lovesome is a one-woman agency, I often say “we” because I believe great marketing never done alone. It’s always a team effort — you and me, side by side.

Lovesome was born from a belief that marketing doesn’t have to be boring, loud or pushy — it can be thoughtful, smart, and full of heart. I bring both strategy and execution to the table: the big picture thinking and the sleeves-rolled-up doing.

Whether you’re a growth-stage startup, a busy founder, or just someone who wants to do marketing differently — you’re in the right place.

15+ years in brand & marketing
Worked with startups, SMEs, global clients
Finnish & English support
Based in Finland, working globally

Your trusted partner to think with, plan with, and get things done.

Fun facts

Roots of passion: Bloom boldy, create joyfully.

My ideal brainstorming fuel: coffee + sunshine + AI marketing tools ☕🌞
I believe in feedback loops, deep talks with good vibes, and way too many browser tabs 💛
Favorite marketing phrase: “Say it simply. Mean if fully.”
If my brand had a scent: Blooming flowers!
My unofficial job title? Chief Energy Officer ⚡
A single vibrant red tulip stands out in a field of green buds, showcasing beauty in nature.

Our Story

Why we do what we do

At Lovesome, we believe great marketing doesn’t have to be loud to be powerful — it just needs to feel right.

We are here to help small brands to grow big with clarity, confidence, and a little bit of joy.

Our Vision

To make marketing more human, purposeful, and joyful — one brave brand at a time. Lovesome envisions a world where brands grow not by shouting louder, but by connecting more meaningfully — with clarity, creativity, and heart.

Our Mission

Lovesome helps purpose-driven brands bloom with clarity and confidence. Through flexible marketing support and soulful strategy, we turn ideas into action — combining thoughtful direction with hands-on doing. We believe in less noise, more meaning, and always leaving room for joy.

Brand Values

  1. Kindness-first collaboration
    We believe the best work happens when people feel safe, seen, and supported. Always human, never transactional.
  2. Creativity with purpose
    We don’t do flashy for the sake of it. Our ideas are rooted in strategy, impact, and meaningful outcomes.
  3. Clear is kind
    Jargon-free communication, honest feedback, and no smoke and mirrors. We say what we mean.
  4. Playful energy, serious focus
    We keep things light, curious, and joyful — but we always get the job done.
  5. Ever-evolving
    We stay curious, we learn, we grow. Every project is a chance to do better and be better.
Boom and bloom

Roots of Passion

It all started in my childhood, where my passion for creativity blossomed. As a young professional, I immersed myself in the world of brands, marketing, and powerful storytelling. Every project became a canvas for my ideas. Little did I know, this spark would ignite a fulfilling career spanning over 15 years.

Building Blocks of Experience

Through the wild growth journey with ups and downs, I gathered invaluable experiences with renowned companies and growth-stage startups across agritech, energy, finance, IT consulting, and software sectors. Each challenge transformed into a lesson, shaping my understanding of effective branding. I thrived in dynamic environments, adapting to change and embracing growth for business. It was during these moments I discovered my superpower as a growth marketer.

The Birth of Mainioo

In 2025, I took a leap of faith and launched Mainioo. This was the culmination of years of dedication, creativity, and a vision to help others grow. Offering flexible CMO services, I wanted to empower startups and SMEs. Mainioo is more than a brand; it’s a promise to support others on their journey.

Your Growth Partner

At Mainioo, we believe in the power of collaboration. I work closely with clients, blending my expertise with their unique stories. Together, we navigate the marketing landscape, turning dreams into tangible results. My mission is to make you feel understood and valued as we embark on this exciting journey.

Embracing the Future

As we look forward, I am committed to continuous evolution. I hope my style matches with yours; I thrive on innovation, always seeking fresh ideas and strategies. With every campaign, we aim to inspire, uplift, and engage. Let’s create something amazing together, because the best is yet to come!

Ready to make your brand bloom?

Let’s connect and explore how we can turn your marketing challenges into opportunities.

LET’S Talk

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